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内容由Antti Pietilä提供。所有播客内容（包括剧集、图形和播客描述）均由 Antti Pietilä 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Kuinka kategoria luodaan. Vieraana Ilkka Mäkitalo, Howspace
Manage episode 375216157 series 2432474
内容由Antti Pietilä提供。所有播客内容（包括剧集、图形和播客描述）均由 Antti Pietilä 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Muutosten suunnittelua ja toteutusta helpottava softayritys Howspace on 80 hengellä ja yli 7,5 miljoonan toistuvaislaskutuksella (ARR) Suomi-SaaSin kuumaa ryhmää. Tie menestykseen ei todellakaan ole ollut suoraviivainen, eikä lyhyt, sillä Howspacen historiasta löytyy liki kaikki mahdollinen.
Episodissa Loyalisticin ja SaaS Finlandin vetäjä Antti Pietilä haastattelee Howspacen perustajan ja toimitusjohtajan Ilkka Mäkitalon.
Lopulta tarinassa on kyse kategorian etsinnästä, ja sellaisen luomisesta, sillä voittava brändi on aina kategorian ykkönen. Jos valmista kategoriaa ei voi vallata, on keksittävä oma, ja tehtävä siitä iso. Ei mikään helppo juttu.
Kategorian valinnalla voi maalata itsensä nurkkaan. Senkin Howspace on kokenut. Siksi on hyvin tärkeää, että valitussa tai luodussa kategoriassa on tilaa kasvaa perustajien haluamaan suuntaan.
Podcastin löydät Loyalisticin blogin lisäksi YouTubesta, Spotifysta, Applen ja Googlen podcast sovelluksista ja monista muista podcast-alustoista (linkit alla).
Episodin blogijuttu: https://blog.loyalistic.com/fi/kuinka-kategoria-luodaan-vieraana-ilkka-makitalo-howspace
Seuraa:
Ilkka Mäkitalo
https://www.linkedin.com/in/ilkkamakitalo/
Howspace
Antti Pietilä
https://www.linkedin.com/in/anttipietila/
Loyalistic
Loyalistic auttaa asiansa tuntevia yrityksiä luomaan ostavan yleisön. Sisällöntuotantopalvelut | koulutus ja konsultointi | teknologia Episodi on nauhoitettu Loyalisticin studioilla. Tule nauhoittamaan omasi.
Podcastin voit kuunnella myös seuraavissa podcast-sovelluksissa:
YouTube (video): https://www.youtube.com/loyalistic
Spotify (video & audio): https://open.spotify.com/show/11hOXB3eNy6pGzdJwMSpgZ
Anchor.fm: https://anchor.fm/loyalistic
Apple Podcasts: https://itunes.apple.com/us/podcast/loyalistic-suomi/id1434190051?mt=2&uo=4
Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81OTExNTdjL3BvZGNhc3QvcnNz
Overcast: https://overcast.fm/itunes1434190051/loyalistic-suomi
Castbox: https://castbox.fm/channel/id1435331
Pocket Casts: https://pca.st/XN8x
Radio Public: https://radiopublic.com/loyalistic-suomi-Ww0oRL
139集单集
分享
Manage episode 375216157 series 2432474
内容由Antti Pietilä提供。所有播客内容（包括剧集、图形和播客描述）均由 Antti Pietilä 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Muutosten suunnittelua ja toteutusta helpottava softayritys Howspace on 80 hengellä ja yli 7,5 miljoonan toistuvaislaskutuksella (ARR) Suomi-SaaSin kuumaa ryhmää. Tie menestykseen ei todellakaan ole ollut suoraviivainen, eikä lyhyt, sillä Howspacen historiasta löytyy liki kaikki mahdollinen.
Episodissa Loyalisticin ja SaaS Finlandin vetäjä Antti Pietilä haastattelee Howspacen perustajan ja toimitusjohtajan Ilkka Mäkitalon.
Lopulta tarinassa on kyse kategorian etsinnästä, ja sellaisen luomisesta, sillä voittava brändi on aina kategorian ykkönen. Jos valmista kategoriaa ei voi vallata, on keksittävä oma, ja tehtävä siitä iso. Ei mikään helppo juttu.
Kategorian valinnalla voi maalata itsensä nurkkaan. Senkin Howspace on kokenut. Siksi on hyvin tärkeää, että valitussa tai luodussa kategoriassa on tilaa kasvaa perustajien haluamaan suuntaan.
Podcastin löydät Loyalisticin blogin lisäksi YouTubesta, Spotifysta, Applen ja Googlen podcast sovelluksista ja monista muista podcast-alustoista (linkit alla).
Episodin blogijuttu: https://blog.loyalistic.com/fi/kuinka-kategoria-luodaan-vieraana-ilkka-makitalo-howspace
Seuraa:
Ilkka Mäkitalo
https://www.linkedin.com/in/ilkkamakitalo/
Howspace
Antti Pietilä
https://www.linkedin.com/in/anttipietila/
Loyalistic
Loyalistic auttaa asiansa tuntevia yrityksiä luomaan ostavan yleisön. Sisällöntuotantopalvelut | koulutus ja konsultointi | teknologia Episodi on nauhoitettu Loyalisticin studioilla. Tule nauhoittamaan omasi.
Podcastin voit kuunnella myös seuraavissa podcast-sovelluksissa:
YouTube (video): https://www.youtube.com/loyalistic
Spotify (video & audio): https://open.spotify.com/show/11hOXB3eNy6pGzdJwMSpgZ
Anchor.fm: https://anchor.fm/loyalistic
Apple Podcasts: https://itunes.apple.com/us/podcast/loyalistic-suomi/id1434190051?mt=2&uo=4
Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81OTExNTdjL3BvZGNhc3QvcnNz
Overcast: https://overcast.fm/itunes1434190051/loyalistic-suomi
Castbox: https://castbox.fm/channel/id1435331
Pocket Casts: https://pca.st/XN8x
Radio Public: https://radiopublic.com/loyalistic-suomi-Ww0oRL
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类似 Loyalistic: Menestystä etsimässä 的节目
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
