Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Legal Talk Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Legal Talk Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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The Lawyer’s Guide to Conversions || Listener LSA Queries
Manage episode 409066384 series 1037328
内容由Legal Talk Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Legal Talk Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.
_________________________
So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.
Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.
The News:
- Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know
- Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.
- Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference?
- Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo
- And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.
This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.
*not a real thing
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Conversion Confusion Cleared Up - LHLM
More content, less traffic: part
More content, less traffic: part II
143集单集
分享
Manage episode 409066384 series 1037328
内容由Legal Talk Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Legal Talk Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.
_________________________
So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.
Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.
The News:
- Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know
- Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.
- Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference?
- Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo
- And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.
This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.
*not a real thing
Mentioned in this Episode:
The Bite - Lunch Hour Legal Marketing Newsletter!
Conversion Confusion Cleared Up - LHLM
More content, less traffic: part
More content, less traffic: part II
143集单集
所有剧集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
