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内容由Vietcetera, The Lab Saigon and The Lab Saigon提供。所有播客内容(包括剧集、图形和播客描述)均由 Vietcetera, The Lab Saigon and The Lab Saigon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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#4 Creative Directors at TBWA, Pizza 4P’s, Dentsu Redder and The Lab Saigon: Creativity is a virtue

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Manage episode 298525085 series 2957901
内容由Vietcetera, The Lab Saigon and The Lab Saigon提供。所有播客内容(包括剧集、图形和播客描述)均由 Vietcetera, The Lab Saigon and The Lab Saigon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Creativity is “the use of imagination or original ideas to create something”. In advertising, it is what gives life to a product or a service, building that strong connection between brands and their target markets.

In today’s episode of M.A.D, creative directors from different renowned organizations share their passion for the art of storytelling through the powerful campaigns they’ve led that created a huge impact not just to the brands, but to the society.

A creative director himself, Tuan Le of The Lab Saigon, shares the M.A.D studio with Paul Busschau (Executive Creative Director, TBWA), Mark Bain (Creative Director, Pizza 4P’s) and Livio Grossi (Senior Creative Director, Dentsu Redder).
You can send comments and feedback, or share some ideas for this podcast to [email protected].

  continue reading

43集单集

Artwork
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Manage episode 298525085 series 2957901
内容由Vietcetera, The Lab Saigon and The Lab Saigon提供。所有播客内容(包括剧集、图形和播客描述)均由 Vietcetera, The Lab Saigon and The Lab Saigon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Creativity is “the use of imagination or original ideas to create something”. In advertising, it is what gives life to a product or a service, building that strong connection between brands and their target markets.

In today’s episode of M.A.D, creative directors from different renowned organizations share their passion for the art of storytelling through the powerful campaigns they’ve led that created a huge impact not just to the brands, but to the society.

A creative director himself, Tuan Le of The Lab Saigon, shares the M.A.D studio with Paul Busschau (Executive Creative Director, TBWA), Mark Bain (Creative Director, Pizza 4P’s) and Livio Grossi (Senior Creative Director, Dentsu Redder).
You can send comments and feedback, or share some ideas for this podcast to [email protected].

  continue reading

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