Morning Brew, Creator Economy, and Plungers with Alex Lieberman

Made It with Connor Tomkies

Alex Lieberman, co-founder of Morning Brew and host of the Founders Journal podcast, takes us on a whirlwind journey through his post-exit adventures. From getting a full-body MRI to launching a quirky backyard game, Alex candidly shares the highs and lows of life after a successful startup. He delves into Morning Brew's evolving content strategy, the future of marketing, and the challenges of finding product-market fit with his new venture, StoryArb. Filled with relatable stories and valuable insights, this conversation is a must-listen for entrepreneurs at any stage looking to stay innovative and adaptable in an ever-changing business landscape.

00:00:00 - Intro
00:09:13 - Alex's Failed Plunger Game
00:11:58 - Humanizing Brands
00:14:52 - Expectations on public-facing CEOs
00:17:06 - Hiring young, agile marketing talent
00:21:12 - Zero to one: Alex's creative drive
00:24:28 - StoryArb
00:26:39 - Lessons learned from StoryArb
00:30:18 - Morning Brew's evolving content strategy
00:32:00 - Creator Economy
00:40:10 - Challenges in the content market
00:42:40 - Early-stage startups as challenging customers
00:43:20 - Four points of value for CEOs
00:44:00 - Outsourcing: From odd to essential
00:45:22 - Wrap-up

Alex's Stuff

Website: https://foundersjournalpod.morningbrew.com/

X: https://x.com/businessbarista

LinkedIn: https://www.linkedin.com/in/alex-lieberman/

My Stuff

Podcast: MadeItPod.com

Website: https://www.connortomkies.com/

X: https://twitter.com/ConnorTomkies

LinkedIn: https://www.linkedin.com/in/connortomkies/