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Track and Trace- when will the struggles ever end?
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Track-and-Trace Struggles - will it ever improve?
It’s 2021 and the industry still has shippers and brokers calling truck drivers for truckload locations. Customers want to know where their shipments are located--why is it so hard to automate this process? Other topics of discussion:
-best practices;
-best tech;
-what annoys drivers;
-how to make customers happy;
-why customers are so obsessed with it and do they go overboard?
- Guests:
- Peter Coratola, President of Ease Logistics
- Chris Jolly, “the Freight Coach” CJolly Freight Consulting
- Vitaly Bekker, Senior Transportation Specialist at Aritzia
- Adam Wingfield, Managing Director at Innovative Logistics Group LLC
- Links:
- Watch on our NEW Website! https://www.madgaineslive.com/live
- Register with LinkedIn Events: https://www.linkedin.com/events/track-n-tracestruggles6772222361153359872/
- Watch on YouTube: https://www.youtube.com/c/cassandragaines
- Sponsors:
- J.J. Keller & Associates
- OTR Capital Learn more here--> https://otrcapital.com/madgaines/
章节
1. Track and Trace- when will the struggles ever end? (00:00:00)
2. Why do shippers want tracking 24/7 (00:06:45)
3. broker v carrier visibility differences (00:08:49)
4. Why do carriers fight tracking? (00:15:00)
5. shippers want confirmed tracking (00:20:04)
6. set expectations up front (00:21:51)
7. track and trace is abused at times (00:25:17)
8. what is so wrong with calling the trucker? (00:28:26)
9. ELD data (00:38:21)
10. customers want verbal confirmation (00:42:50)
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