Building a Podcast Empire with Jack Davenport - [Making Media, EP.58]

Making Media

Our guest today is Jack Davenport. Jack is the Managing Director and Co-Founder of British-based Goalhanger Podcasts. Goalhanger is the largest independent podcast network in the U.K. and likely the world outside of the U.S. Its stable of shows do 30 million downloads a month.

Goalhanger got its first big breakthrough with the excellent history podcast called “The Rest Is History,” and they've since grown into other verticals like politics, finance, football, and entertainment. It was great fun to talk all things podcasting with someone who's taking the medium by storm. Please enjoy this conversation with Jack Davenport.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Show Notes

(00:00:00) Welcome to Making Media

(00:02:06) First Question - The Evolution of GoalHanger and Its Podcasts

(00:04:19) The Success of 'The Rest is History'

(00:07:36) The Transition from Video to Audio

(00:10:18) Revenue Streams and Business Model

(00:14:45) The Importance of Hosts and Talent in Podcasting

(00:18:16) Marketing Strategies and Branding

(00:22:54) Partnerships with Other Media Businesses

(00:25:24) The Importance of Retaining Intellectual Property

(00:27:11) The Power of Cross-Promotion and Audience Growth

(00:32:01) The Impact of High-Volume Podcasting

(00:34:19) The Future Vision for Goalhanger

(00:36:29) Debrief