Better Being Co.: Rebuilding Work Culture to Multiply Employee Retention

Making Utah

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The larger the business, the more difficult it can be to rebuild workplace culture. However, this company did it in two years and has seen retention increase significantly.
Better Being Co. is a whole-body wellness company in Ogden, Utah that has grown exponentially since its inception in 1993. In 2017, the company went from publicly-traded to private when HGGC purchased them.
It’s currently producing 3,000+ wellness product SKUs under one roof, and has acquired more than 65 wellness brands delivering powders, capsules, tablets, liquids, and other supplement products. Better Being Co. booked $344 million in annual revenue from March 2020 to March 2021 at the height of COVID shutdowns.
Better Being is the largest vertically integrated nutraceutical company in the U.S., which means it’s in control of every stage of product development, from sourcing to labeling to delivering to the end consumer. Despite some supply chain issues, this integration made them extremely competitive through the COVID era. The company’s current strongest distribution channel is Amazon, but Better Being’s products can be also be found in retail stores nationwide.
Andrew Seelos, the company’s VP of liquid manufacturing, began his relationship with the company as an auditor, then worked in Better Being Co.’s finance department for 20 years. In the last six years he has transitioned into an operations role that he said has pushed him to grow more than he did in all of his previous years with the company.
In this episode, he shares why Better Being Co. had to step up their employer brand game and how they did it. Their retention rate stays at all-time highs while turnover remains low.
This is thanks to a combination of
- Competitive maternity and paternity policies
- Competitive entry-level and hourly pay
- An onsite health clinic
- Flex schedules (working four 10-hours shifts vs. eight five-hour shifts)
- Staying committed to their employee’s overall wellness
Better Being Co. is a great example of the payoff that happens when leaders invest in people and lean into a mission, vision, and values that truly means something to its employees.
Need help rebuilding your workplace culture? Connect with Utah's manufacturing transformation partners to see how we can help you multiply performance in months, not years.
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