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内容由John Bessant提供。所有播客内容(包括剧集、图形和播客描述)均由 John Bessant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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How to scale innovation - throw a party!

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Manage episode 279696601 series 2772686
内容由John Bessant提供。所有播客内容(包括剧集、图形和播客描述)均由 John Bessant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Send us a textWhen Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food. Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic. At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognis...
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Artwork
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Manage episode 279696601 series 2772686
内容由John Bessant提供。所有播客内容(包括剧集、图形和播客描述)均由 John Bessant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Send us a textWhen Earl Tupper invetned 'Tupperware' he pulled off some impressive product and process innovation, turning waste from oil refining into bright housewares with a powerful seal which made them perfect for storing food. Yet the product didn't really sell - until he encountered Brownie Wise and her sales magic. At the heart of this fascinating success story of scaling innovation is the Tupperware party sales model - essentially setting out the basis of what we recognis...
  continue reading

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