Making innovation count - why measurement matters

Managing innovation - creating value from ideas

The great management writer W. Edwards Deming had a powerful introduction to his talks on quality management. Pulling out a dollar bill and waving it in front of the audience he would point out the wording: ‘In God we trust’ — and then go on to comment that in business life the same principle could be applied, but with the afterthought ‘…everything else we should measure’. His argument was simple; if we want to control something we need to make sure we measure it.

This podcast explores some of challenges in measuring innovation for strategic success.

You can find a transcript together with many other resources, video, audio, cases, tools, even some songs - ⁠at my website here⁠