))
Managing Reputational Risk; The importance of media monitoring
Manage episode 326206649 series 2878442
内容由Grant Bather提供。所有播客内容（包括剧集、图形和播客描述）均由 Grant Bather 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In episode five, Grant and his guest, Fiona Moore from ECI Partners, discuss the importance of media monitoring and measurement to ensure a clear, defined approach to proactive media engagement.
During the podcast Fiona and Grant discuss how organisations large and small can take steps to track, and score their media engagement to ensure that they are meeting the needs of the organisation and ticking off the key messages that the business wants to promote. They also discuss the tools that organisations can use to ‘score’ their coverage and media opportunities and give pointers on how companies can build their own scoring system.
16集单集
分享
