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Personalized Nutrition & DSM’s Revamped Brand Strategy

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Manage episode 280231974 series 2805304
内容由Nutraceuticals World提供。所有播客内容(包括剧集、图形和播客描述)均由 Nutraceuticals World 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.

The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the growing global population healthy.

The new brand strategy includes restructuring DSM’s human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services. The company said this reflects its position as a reliable, innovative, purpose-led partner.

In this podcast, Philip Eykerman, president of DSM Human Nutrition & Health, discussed the company’s strategic restructuring and purpose-led focus.

James Bauly, head of personalized nutrition at DSM Human Nutrition & Health also offered perspective on the company’s approach to innovation and the future of personalized products.

  continue reading

24集单集

Artwork
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Manage episode 280231974 series 2805304
内容由Nutraceuticals World提供。所有播客内容(包括剧集、图形和播客描述)均由 Nutraceuticals World 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.

The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the growing global population healthy.

The new brand strategy includes restructuring DSM’s human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services. The company said this reflects its position as a reliable, innovative, purpose-led partner.

In this podcast, Philip Eykerman, president of DSM Human Nutrition & Health, discussed the company’s strategic restructuring and purpose-led focus.

James Bauly, head of personalized nutrition at DSM Human Nutrition & Health also offered perspective on the company’s approach to innovation and the future of personalized products.

  continue reading

24集单集

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