))
Effective Marketing Strategies for Driving Dispensary Sales with Special Guest Shelby Poole
Manage episode 445262998 series 2859643
内容由The Source Marketing Group提供。所有播客内容（包括剧集、图形和播客描述）均由 The Source Marketing Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Market Like a Badass, host Kristin McFarland speaks with Shelby Poole, Marketing Director at Happy Days Cannabis Dispensary. They chat about the most effective dispensary marketing strategies including social media campaigns, email marketing, and in-store promotions.
They discuss Shelby's journey from craft beer into the cannabis industry and the challenges of marketing in a highly regulated market. Shelby shares insights on consumer education, the need for standardization in cannabis marketing, and the importance of messaging in this emerging industry.
The conversation highlights the unique intersection of cannabis and craft beer marketing, and provides actionable marketing tips for growing your dispensary sales.
Takeaways
- Consumer education is essential to reduce stigma and increase canna curious segment.
- Leverage data for smarter marketing decisions.
- Standardization in cannabis marketing is necessary for consumer understanding and market maturity.
- Multi-channel marketing is vital for customer engagement.
- Retailers are preparing for loyalty programs in New York but still unable to launch.
Quick Links
https://www.linkedin.com/in/shelby-poole/
@bettybloomsocialclub
44集单集
分享
