EPISODE 208- From Clicks to Carts: IKEA's Chief Digital Officer Parag Parekh on Furnishing Stores of the Future

Marketer of the Month

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Parag Parekh is the Global Chief Digital Officer at Ingka Group | IKEA, based in Malmö, Sweden. With over 20 years of experience in digital leadership across retail, consumer products, and industrial sectors, he has held influential roles at companies such as Adidas, GE, Honeywell, and Tata. Parag has an MBA in Information Technology from NMIMS and completed executive development at Harvard Business School.

On The Menu:

1. Introduction to IKEA's launch on the GPT store and initial interaction metrics.

2. Journey from brick-and-mortar to seamless omnichannel retailing.

3. "Front Days" initiative and its role in understanding and improving customer experiences.

4. Strategies for identifying and nurturing high-potential talent in digital teams.

5. Overview of IKEA's commitment to sustainability in digital initiatives.

6. Use of IKEA Family membership engagement as a key performance indicator.

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