Welcome to 2025

Marketing Espresso

We're back!!!
It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year.
This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs.

If you’re serious about leveling up your marketing game and cutting through the noise, this is the episode for you. Warning: I do get a little ranty, but hey, that’s all a part of the Marketing Espresso charm... right?

Here’s What I'm Covering:

💡 Trends You Should Care About:

• Why social media’s changing, and why your Instagram followers aren’t enough anymore.
• The rise of human-centered design—connection is everything, folks.
• SEO and voice search aren’t just buzzwords—they’re your website’s best friends in 2025.

📉 What’s on the Decline:

• Online courses: The one-size-fits-all approach? Not so much.
• Influencer marketing: Still relevant, but it’s all about picking the right people.
• Overly polished brands: Perfection is boring; let your personality shine.

🔑 The Keys to Winning in 2025:

• Diversify your marketing (because relying on just one platform is a disaster waiting to happen).
• Make it easy for people to buy from you—no one has time to figure it out.
• Build a brand, not just a trendy campaign. Consistency wins every time.
• Show you care about your customers’ data. Mistrust is high, so be the brand they can count on.

🔥 Rant Alert:
We’re talking about why trend-chasing is lazy marketing, why your emails don’t need to be pretty (just clear), and why collaboration and connection are still the secret sauce to growing your business. Oh, and let’s not forget AI—great tool, but let’s be honest about its limits (and environmental impact).

Listen Now for:
Bold predictions, no-BS advice, and all the motivation you need to crush your marketing in 2025. Whether you’re here for the insights, the rants, or just a laugh, you’re in the right place.

Join the Conversation:
Got thoughts? Questions? Want to rant back at me? Slide into my DMs or drop me a message—I’d love to hear what you think about the trends (and anti-trends) for 2025.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative