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A Marketer's Guide to Category Design Book Review
Manage episode 451874775 series 3618484
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Are you stuck in a B2B tech marketing rut, chasing leads while your competitors dominate the narrative?
Discover how to flip the script with category design—an approach that could define your company's future. In this episode, Mark Donnigan unveils frameworks used by Category Kings like Qualtrics and C3 AI, showing how they created entirely new markets and captured 76% of category value.
With actionable strategies and a clear implementation timeline, learn how to position your brand as a leader in the enterprise tech space. Mark's expertise spans over 20 years, generating over $500M in revenue for tech startups.
He’s a guide for transforming your marketing strategy from reactive to revolutionary.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
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