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The Impact of Personal Branding in Doctor Marketing ft. Haana Javed
Manage episode 430430414 series 3556800
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In this episode of the Marketing for Doctors podcast, host Bob Miglani brings in Sales Expert Haana Javed to delve into the world of doctor marketing, specifically focusing on optometrists. They discuss the transition from working hard to working smart in the medical field, emphasizing the importance of strategic marketing for doctors. From the challenges doctors face in balancing patient care and profitability to the effective marketing strategies optometrists can implement, this episode offers valuable insights for healthcare professionals looking to enhance their marketing efforts.
The conversation covers topics such as the power of personal branding, the influence of language in marketing, and the significance of building rapport with patients. Listeners will gain valuable tips on leveraging social media, understanding the impact of the white coat in patient perception, and the importance of effective communication in selling treatments and recommendations. Whether you're a doctor looking to improve your marketing skills or a healthcare professional seeking to make a difference in patient care, this episode provides practical advice and strategies to elevate your marketing efforts in the medical field.
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