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S1E10: Edmonton Made: Marketing Edmonton's Local Talent w/ Laura Maysk
Manage episode 311604930 series 3089154
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There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura joins us on the podcast today to discuss how the project was born out of Edmonton's branding problem and how it evolved into the highly successful initiative that exists today. Along the way, Laura shares her expertise on best practices for target audiences, influencer marketing, and mastering the art of trial and error in marketing.
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