Quantifying Chaos and Marketing Measurements with Angelina Eng of the Internet Advertising Bureau

Marketing, Media & Adtech

Crack open the vault of digital advertising’s enigmas with us in this riveting episode where we slice through the buzzwords and dive into the meat of what makes digital tick. With a blend of candid conversation and laser-focused insights, this episode is your VIP pass to the inner workings of online marketing standards, privacy battles, and the future of digital engagement. Prepare for a no-holds-barred exploration into the ever-evolving world of AdTech.

Featured Guests:

Angelina Eng, VP of Measurement & Attribution, IAB, with a storied career spanning Morgan Stanley, Merkel, and Denso Aegis.

Key Discussion Points:

From corporate titan to digital dynamo: Angelina Eng's leap into the heart of IAB and her crusade to standardize global marketing practices.

Navigating the tightrope of global standards in a post-cookie world, balancing the act between diplomacy and ringmaster prowess.

The quest for simplicity in a complexity-addicted industry: Insights into measurement, attribution, and the seismic shifts of retail media.

A nostalgic look back at the Wild West days of ad tech and pondering over what the simplicity of the past can teach us about the future.

Why Watch?

Unravel the mysteries of digital marketing with Angelina Eng as she delves into the art of balancing innovation with standardization, the pivotal moments of her career, and a glimpse into the future of advertising. This episode is a treasure trove for anyone eager to decode the complexities of the digital landscape and gain insights from one of its most astute navigators.

Call to Action:

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#DigitalMarketing #Ad