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How to build business case for social media - Michael Corcoran
Manage episode 443014988 series 2853165
内容由The Marketing Meetup提供。所有播客内容（包括剧集、图形和播客描述）均由 The Marketing Meetup 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly
Michael talks us through the business case for social media which for so many marketers is a real challenge!
Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.
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Manage episode 443014988 series 2853165
内容由The Marketing Meetup提供。所有播客内容（包括剧集、图形和播客描述）均由 The Marketing Meetup 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly
Michael talks us through the business case for social media which for so many marketers is a real challenge!
Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.
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