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Broken Leadership, Broken Marketing Ops
Manage episode 456067326 series 3621321
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It's not about the tools, the tech, the techniques, staffing, or budgets, as much as it is about consistent and positive leadership who is setting up all of these areas for success. We get so caught up in doing things that we forget a lot of bad habits get established from the top down. Time to rethink how we approach MarOps.
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