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Overthinking And Underthinking Lead Scoring
Manage episode 460569939 series 3621321
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Lead scoring is an invaluable tool when properly implemented, yet many companies rush to launch it without considering deeper strategies or long-term planning. This often leads to overthinking, underthinking, or creating an unsustainable model that quickly becomes outdated, ultimately making it less effective than having no scoring at all. Marketing operations teams understand there’s much more to it than just assigning a score—it’s time to take their insights seriously.
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