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Does Content Really Have a Shelf Life? - Episode 45
Manage episode 408101621 series 2951549
内容由Austin Savage & Kelsie Zarko, Austin Savage, and Kelsie Zarko提供。所有播客内容（包括剧集、图形和播客描述）均由 Austin Savage & Kelsie Zarko, Austin Savage, and Kelsie Zarko 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.
After a "this or that" about March Madness (Austin's favorite sports event of the year!), we're sharing 2 stories of old content helping us close sales, the role old content plays in the perception of your brand even if it's not being consumed as often, and how consistency connects to a topic like this.
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