Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk

Marketing Technology Podcast by Marketing Guys

内容由Marketing Guys提供。所有播客内容（包括剧集、图形和播客描述）均由 Marketing Guys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1+ y ago 19:37

MP3•单集首页

What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.

Topics we discuss:

Most important metrics to measure
Why CLV matters
Differences between industries and how this impacts analytics
Attribution for e-commerce and how to measure this (both on- and offline)

LinkedIn Brian: https://www.linkedin.com/in/brianeberman/

Website Zeenk: https://zeenk.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

110集单集

#Tech #Business #Marketing #Marketing Guys