How to get 50% return-on-ad-spend using sms in e-commerce - Jason K. Williamson, Founder of E2

Marketing Technology Podcast by Marketing Guys

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Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season!

In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify.

Topics we discuss:

• Why use SMS in e-commerce
• The state of SMS marketing in 2023
• Tips on how to use SMS marketing successfully
• How to realize 50 x ROAS, using SMS
• Things to avoid when doing SMS campaigns

LinkedIn Jason: https://www.linkedin.com/in/jasonkwilliamson/

Website Jason: https://jasonkwilliamson.com/

Website E2: https://e2.agency/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [e-mail]