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Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago

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Manage episode 362109105 series 2361217
内容由Marketing Guys提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Guys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions.

Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode.

Other topics we cover:

  • 3rd party cookies and market research: how do these fit together?
  • Different formats of research
  • Is market research available for any company?
  • The investments associated with market research

LinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/

Website Sago: https://sago.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

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Artwork
icon分享
 
Manage episode 362109105 series 2361217
内容由Marketing Guys提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Guys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions.

Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode.

Other topics we cover:

  • 3rd party cookies and market research: how do these fit together?
  • Different formats of research
  • Is market research available for any company?
  • The investments associated with market research

LinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/

Website Sago: https://sago.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

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