Meet the HENRY’s – The New Mass Affluent Audience EP 004

Marketing to Millionaires

Welcome back to the Marketing to Millionaires™ Podcast! As a marketing strategist I analyze a target market’s demographics, purchasing behavior, psychology and psychographics. What I researched and applied to my clients and their businesses regarding affluent markets is just as applicable today in this economy, as it was when I started my business in the last recession. In this episode I will: · Open my study on an affluent Avatar I call the HENRY family. · Share the data and thought process as to why this is a market you should pay attention to. · Explain the importance of a bridge demographic. I hope you’ll use my insights to better understand and reach your target market. Enjoy the show! Mentioned in This Episode The demographics of the affluent market The Marketing to Millionaires™ Success Circle on Facebook Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices