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From Demand Gen to AI: Navigating the New Marketing Landscape
Manage episode 454922035 series 2465384
内容由Mission提供。所有播客内容（包括剧集、图形和播客描述）均由 Mission 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.
Tune in to learn:
- (4:07) Demand Generation Insights
- (5:05) Importance of Pipeline Funnels
- (8:17) State of B2B Demand Generation
- (9:43) The Role of Segmentation
- (11:07) Accountability in Marketing
- (14:20) Industries Served by Redwood Software
- (15:51) Automation Maturity Assessment
- (18:14) Impactful Automation Projects
- (20:22) Cloud Transformation Initiatives
- (21:31) Financial Close Process Improvements
- (22:06) Democratization of Automation
- (24:37) AI Integration in Automation
- (26:20)Future of Automation and AI
- (29:07) Team Dynamics and Leadership
- (33:36) Building High-Performing Teams
- (38:28) Sales and Marketing Alignment
- (40:51) Accountability Between CMO and CRO
- (42:38) Final Thoughts and Advice
- (43:37) Lightning Round
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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Manage episode 454922035 series 2465384
内容由Mission提供。所有播客内容（包括剧集、图形和播客描述）均由 Mission 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.
Tune in to learn:
- (4:07) Demand Generation Insights
- (5:05) Importance of Pipeline Funnels
- (8:17) State of B2B Demand Generation
- (9:43) The Role of Segmentation
- (11:07) Accountability in Marketing
- (14:20) Industries Served by Redwood Software
- (15:51) Automation Maturity Assessment
- (18:14) Impactful Automation Projects
- (20:22) Cloud Transformation Initiatives
- (21:31) Financial Close Process Improvements
- (22:06) Democratization of Automation
- (24:37) AI Integration in Automation
- (26:20)Future of Automation and AI
- (29:07) Team Dynamics and Leadership
- (33:36) Building High-Performing Teams
- (38:28) Sales and Marketing Alignment
- (40:51) Accountability Between CMO and CRO
- (42:38) Final Thoughts and Advice
- (43:37) Lightning Round
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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类似 Marketing Trends 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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continue reading
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continue reading
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continue reading
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Player FM -播客应用
使用Player FM应用程序离线！
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