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Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

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Manage episode 453833563 series 2078540
内容由Al Mannarino提供。所有播客内容(包括剧集、图形和播客描述)均由 Al Mannarino 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.


Here are the key talking points from the episode:

  • Sofia's career journey and promotion to CMO
  • Transformation from beer company to beverage company
  • Building marketing capabilities and creative evaluation
  • Working with distributors and sales teams
  • Adapting to changing media landscape
  • Portfolio strategy and brand innovation
  • The MUSCLE framework for creative evaluation


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

299集单集

Artwork
icon分享
 
Manage episode 453833563 series 2078540
内容由Al Mannarino提供。所有播客内容(包括剧集、图形和播客描述)均由 Al Mannarino 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.


Here are the key talking points from the episode:

  • Sofia's career journey and promotion to CMO
  • Transformation from beer company to beverage company
  • Building marketing capabilities and creative evaluation
  • Working with distributors and sales teams
  • Adapting to changing media landscape
  • Portfolio strategy and brand innovation
  • The MUSCLE framework for creative evaluation


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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