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Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci
Manage episode 453833563 series 2078540
Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.
Here are the key talking points from the episode:
- Sofia's career journey and promotion to CMO
- Transformation from beer company to beverage company
- Building marketing capabilities and creative evaluation
- Working with distributors and sales teams
- Adapting to changing media landscape
- Portfolio strategy and brand innovation
- The MUSCLE framework for creative evaluation
Hosted on Acast. See acast.com/privacy for more information.
299集单集
Manage episode 453833563 series 2078540
Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.
Here are the key talking points from the episode:
- Sofia's career journey and promotion to CMO
- Transformation from beer company to beverage company
- Building marketing capabilities and creative evaluation
- Working with distributors and sales teams
- Adapting to changing media landscape
- Portfolio strategy and brand innovation
- The MUSCLE framework for creative evaluation
Hosted on Acast. See acast.com/privacy for more information.
299集单集
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