Marketing's Education Crisis: Mark Ritson On Why Most Marketers Are Getting It Wrong Marketing Vanguard podcast

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Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong

14d ago 22:51

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy

Here are the key talking points from the episode:

The evolution of marketing education and its accessibility
Structural challenges in business school education
The gap between marketing theory and practice
Analysis of Nike's recent marketing challenges
Marketing effectiveness and brand salience
The future role of AI in marketing strategy
The relationship between B2B and B2C marketing

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