The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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内容由Alexander Sofronas提供。所有播客内容（包括剧集、图形和播客描述）均由 Alexander Sofronas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Influencer Marketing x Analytics, with Richard Wakeman
Manage episode 399461279 series 3265559
内容由Alexander Sofronas提供。所有播客内容（包括剧集、图形和播客描述）均由 Alexander Sofronas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
Join the discussion below!
Have you heard Alex's other podcasts?
ASofronas Podcast Network on Apple Podcasts
AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
Support Alex by checking out products and services at asofronas.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
103集单集
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Manage episode 399461279 series 3265559
内容由Alexander Sofronas提供。所有播客内容（包括剧集、图形和播客描述）均由 Alexander Sofronas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
Join the discussion below!
Have you heard Alex's other podcasts?
ASofronas Podcast Network on Apple Podcasts
AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
Support Alex by checking out products and services at asofronas.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
103集单集
所有剧集
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类似 Marketing x Analytics 的节目
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
