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How Manchester City use data from the pitch in their marketing
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We chat to Ming from Manchester City about his role as Digital Analytics Manager.
He gives some amazing insights into how the club use data and the scale of communicating with a worldwide fanbase.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Old Trafford 2024.
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