Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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内容由MarTech Talk and Podcast by Idea Grove提供。所有播客内容（包括剧集、图形和播客描述）均由 MarTech Talk and Podcast by Idea Grove 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Customer Loyalty and Advocacy with Brierley+Partners
Manage episode 243353188 series 2446965
内容由MarTech Talk and Podcast by Idea Grove提供。所有播客内容（包括剧集、图形和播客描述）均由 MarTech Talk and Podcast by Idea Grove 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer relationships 04:32 Earning points vs. enhanced customer experience 06:00 How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20 Customer advocacy and influencer marketing 10:35 Loyalty solutions as part of the overall MarTech stack 15:46 What’s the ideal company size for Brierley+Partners' solutions? 17:43 What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43 Amazon Alexa offerings 25:48
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Manage episode 243353188 series 2446965
内容由MarTech Talk and Podcast by Idea Grove提供。所有播客内容（包括剧集、图形和播客描述）均由 MarTech Talk and Podcast by Idea Grove 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer relationships 04:32 Earning points vs. enhanced customer experience 06:00 How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20 Customer advocacy and influencer marketing 10:35 Loyalty solutions as part of the overall MarTech stack 15:46 What’s the ideal company size for Brierley+Partners' solutions? 17:43 What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43 Amazon Alexa offerings 25:48
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类似 MarTech Talk with Scott Baradell 的节目
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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…
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continue reading
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…
continue reading
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Player FM -播客应用
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