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Building Client Connections Through Irresistible Offers & Value-Driven Marketing
Manage episode 361204565 series 3465223
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In this episode, Vince and Josh will share the things they’ve learned through years of building B2B and B2C marketing campaigns. These strategies aren’t just for financial advisors trying to attract new prospects. What we’ll talk about in this episode can be applied to any business and its marketing efforts.
With so many companies making bold claims about the results of their marketing strategies, it’s easy to chase the offers and give these different approaches a go. But are they going to provide you with the types of leads that you can actually build your business with? That’s what we’ll explore today.
Featured Quote:
"We're trying to provide that value first before you ever even ask for an appointment. And even when you ask for the appointment, it's not 'Hey, I did this, so now give me your time.' It's, 'Hey, I did this, let me help you further.'" - Mastermind Advisor Marketing
Here is some of what we’ll cover in this episode:
- Creating a story around your brand to separate yourself from others. (4:41)
- Separating yourself with an irresistible offer. (6:43)
- The next phase is giving something for free. (10:54)
- Tying everything back to emotion through story-telling. (13:54)
- The challenge with taking on marketing on your own. (18:16)
- Some of the things we provide in our education-type courses. (21:19)
Resources:
Mastermind Advisor Website: https://mastermindadvisor.com/
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