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Thinking Deeper About the Advertising You're Selling with Matt DeRienzo of LION Publishers - Ep 14
Manage episode 182358010 series 1224522
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We talk with Matt DeRienzo, Executive Director at LION Publishers, about the changing state of advertising in the world of publishing. There is a balance that sales reps need to strike between pleasing advertisers and creating ads that are relevant to the audience. How can publishers of all size leverage data to create compelling advertising that brings in revenue?
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