The daily drama of money and work from the BBC.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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GA4: Unraveling the New World of Google Analytics
Manage episode 378700763 series 2415783
内容由MCM CommerceChat提供。所有播客内容（包括剧集、图形和播客描述）均由 MCM CommerceChat 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration.
Marketers have had very strong reactions, complaining about the differences in the UI as well as features and functions that went away; some even held mock funerals. As businesses grapple with all this, users need to understand what this major change means for affiliate marketing and for data analytics in general. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the implications of this new system from Google and the impact on marketers.
The post GA4: Unraveling the New World of Google Analytics appeared first on Multichannel Merchant.
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Manage episode 378700763 series 2415783
内容由MCM CommerceChat提供。所有播客内容（包括剧集、图形和播客描述）均由 MCM CommerceChat 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration.
Marketers have had very strong reactions, complaining about the differences in the UI as well as features and functions that went away; some even held mock funerals. As businesses grapple with all this, users need to understand what this major change means for affiliate marketing and for data analytics in general. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the implications of this new system from Google and the impact on marketers.
The post GA4: Unraveling the New World of Google Analytics appeared first on Multichannel Merchant.
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类似 MCM CommerceChat 的节目
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
