))
No-Code MMM with Gabriele Franco
Manage episode 360557731 series 3466622
内容由Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton提供。所有播客内容（包括剧集、图形和播客描述）均由 Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python.
We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced layer of usability. We talked about education, and some of the options out there for learning MMM. Finally, we wrapped it up with some thoughts on multi-touch attribution, and where we see it fitting into a marketer’s toolbox today.
For complete show notes, including links to items mentioned in this episode, visit the show page.
28集单集
分享
