))
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Manage episode 411820486 series 3466622
内容由Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton提供。所有播客内容（包括剧集、图形和播客描述）均由 Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that? We brought on an expert at the cutting edge of OOH to answer this question, and bring light to how OOH is changing in today’s digital world. Ty Tinker is Head of Analytics at AdQuick - a company that is modernizing the out-of-home advertising space. We talked with him about the finer details of OOH measurement, including the past, present and future capabilities.
Links from the show:
29集单集
分享
