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SMART Goals in a B2B Company: A Holistic Approach Beyond in MEB Marketing
Manage episode 445395310 series 3602666
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In many companies, especially in the B2B sector, SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) are often associated with marketing. Indeed, setting clear, measurable goals is crucial in marketing to track successes and use resources efficiently. However, SMART goals are not exclusive to marketing. Rather, they form the foundation for the entire corporate structure—a tool that should be utilized at all levels and in every department to drive projects and processes forward
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