使用Player FM应用程序离线!
Friday Footage: How To Create Doodle Facebook Ads Videos In 30 Seconds - EP #104
Manage episode 236144712 series 1256932
Videos are all the rage on Facebook...and have been for a while!
Question is...
Are you using videos in your ads?
You should. You must.
Plus, they become even more powerful assets when used with Facebook advertising.
You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement.
If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score.
But, videos should be created based on outcomes and goals.
This includes understanding what content to create based on the customer funnel.
Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people.
It's different for your existing buyers, etc. You get it :-)
But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types of videos.
We're talking about the good 'ol "Doodle" videos.
Buy the software here: https://www.doodly.com/
Let's dig in!
Want some help creating videos and creatives? GOTO: https://chaosmap.com/talk
100集单集
Manage episode 236144712 series 1256932
Videos are all the rage on Facebook...and have been for a while!
Question is...
Are you using videos in your ads?
You should. You must.
Plus, they become even more powerful assets when used with Facebook advertising.
You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement.
If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score.
But, videos should be created based on outcomes and goals.
This includes understanding what content to create based on the customer funnel.
Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people.
It's different for your existing buyers, etc. You get it :-)
But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types of videos.
We're talking about the good 'ol "Doodle" videos.
Buy the software here: https://www.doodly.com/
Let's dig in!
Want some help creating videos and creatives? GOTO: https://chaosmap.com/talk
100集单集
Semua episode
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。