"Media Roundtable: How Leading Marketers Are Solving the Measurement Problem"

Media Roundtable

The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where it's going to land for a long period of time.” Dan Granger, Oxford Road Founder and CEO Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road Experts Miranda Romano, James Ingrassia, Jennifer Laine, and Giles Martin. Last week in New York, Oxford Road hosted the Chief Audio Officer Measurement Forum, but there were so many good takeaways that we knew we needed to share out the learnings with the wider CAO community. We’re talking verification, brand safety and suitability, and a personal favorite of ours–attribution. Let’s get in the weeds as we distill insights from 20 or so CAOs just like you.