The Spooky Sweet Land of Money with the Support Team | Mediavine On Air Episode 31

Mediavine On Air

Q4: It's heeeeere. And it can be a ghoulish time for content creators. But never fear: The Mediavine Support team is here to guide you to scary good earnings this year. On this episode of Mediavine On Air, Ghostess with the Mostest Jenny Guy is joined by devilishly good Director of Support Heather Tullos. She's bringing all her top RPM-raising tips to ensure all treats, no tricks for the holiday season. You don't want to miss it! (Editor's note: this episode and transcript mentions autoplay settings in the Mediavine Dashboard. Autoplay options have been retired as of February 2023. See this article for more information.) Helpful Resources Heather's Presentation + Helpful Resources SlideHow To Set Up Universal PlayerAd ViewabilityMediavine Ads and Core Web Vitals FAQ https://youtu.be/gg9s13g_9BY Transcript [MUSIC PLAYING] JENNY GUY: Hello, and welcome, foolish mortals to another episode of Mediavine's Teal Talk. I am your host, your ghost host, Jenny Guy. Today is Tuesday October 26, which means that it's Scorpio season, and Halloween is Sunday. You might have noticed that things look a little bit different around here today. We are going all in on celebrating the spooky season, and we're so glad that you're here to celebrate with us. If you are here with us live, there are some hair-raising prizes for you to win this episode. So make sure that you're paying attention, and all will be revealed in good time. Again, welcome. We are so glad that you are here. And speaking of the spooky holiday season, it also happens to be Q4. And if you've been a content creator for any length of time, you know that Q4 can be a little spooky for us. It's marked by increased advertiser spend and a slew of influencer marketing campaigns. So it has the potential to be the craziest and most lucrative time of the year. But how do you ensure that your Q4 is all treats and no tricks this year? Leave it to my guest for today. Morticia Addams, Director of Support, Heather Tullos, is here. After running a successful blog for the last 10 years, she transitioned to helping build and lead the Mediavine support team, kicking all the ass and taking all the names, while rescuing all the dogs. Seriously though, adopt, don't shop. Heather, welcome back. I mean, Morticia. Excuse me. I'm sorry. HEATHER TULLOS: Hello. Hello, Cruella. You look amazing. JENNY GUY: As do you look incredible. You look like you're in gray scale, and I am dying. OK. So friends, as I said, pay attention. Make sure you're paying attention to the screen. I won't tell you why, but you just need to be doing it, and also paying attention to everything that Heather is telling you. She's going to give us some of her top tips. If you have questions for the Mistress of Support, please drop them in the comments. She's going to, like I said, share some top tips and a presentation to start us off. But we will definitely be opening up the floor for your questions later. All righty, folks. I'm going to turn it over to Heather. We're going to get this presentation going, and let's do it. HEATHER TULLOS: Hi, everybody. It's me. I feel like you know me. Today, you might not know me as well. [LAUGHTER] And in case nobody told you, Halloween is my very favorite holiday. So I'm super excited that I got to work with our excellent marketing team to put this presentation together. Also, shout out to Rosie for this beautiful presentation. I cannot take credit for any of it. Yeah. So we're going to talk about making more in Q4. I feel like it's a popular topic. We've had a lot of changes in the last year. The approach to how you're going to make some more money might be a little different than it was in years past. Some of our advice has changed. And so let's talk through some of the differences and some of the ways that we're going to help you make some more money. Hopefully, I will give you a few tips and tricks that you didn't k...