Ep 091 Why Connection Matters in Sales

Mental Selling: The Sales Performance Podcast

A thriving workplace culture is the secret behind every successful sales organization. And that starts with connection. It's not just about achieving task excellence but also building relationships within your team. Yet, many sales leaders overlook this, leading to a disconnected workforce. Michael Stallard is here to guide us through this topic. As a keynote speaker, executive coach, and author, Michael has dedicated his career to understanding the impact of connection on workplace performance. In this episode, Michael joins host Will Milano to explain why getting the basics right—like creating a supportive and connected culture—can significantly enhance sales performance. They discuss strategies for sales leaders to meet the seven universal human needs at work, including personal growth, autonomy, and meaningful interactions. Michael also offers tips on starting meetings positively, valuing employees' voices, and aligning personnel values with organizational culture. You’ll leave this conversation understanding how powerful connections can boost your team's resilience, lower stress, and improve decision-making. In this episode, you’ll learn: 1. The Twin Pillars of Sales Success – which means getting the basics right is key to thriving in a sales culture that marries task excellence with relationship excellence. 2. Building a Culture of Connection - intentional efforts to create a culture of connection can reduce stress, enhance decision-making, and skyrocket performance by meeting essential human needs. 3. Making the Connection Count - creating deeper connections with both colleagues and customers will build trust and resilience. Resources: Michael Stallard’s LinkedIn: https://www.linkedin.com/in/michaelstallard/ Get your copy of “Fired Up or Burnt Out”: https://www.amazon.com/Fired-Burned-Out-Creativity-Productivity/dp/1595552812 Connection Culture Group: https://www.connectionculture.com/ Jump into the conversation: [00:00] Introduction to the Mental Selling podcast with host, Will Milano and guest, Michael Stallard [03:03] Vision, Value, and Voice Framework [04:36] Impact of Loneliness in Sales [07:52] Importance of Listening and Asking Questions in Fostering Connections [12:13] Types of Relational Cultures [16:23] Seven Universal Human Needs [24:37] Atlas Exercise for Resilience to Identify Stressors and Resilience Factors