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This *TOOL* Saved My $179k Beat Pack Launch

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Manage episode 317642171 series 2886156
内容由Midi Money and Gabe Schillinger提供。所有播客内容(包括剧集、图形和播客描述)均由 Midi Money and Gabe Schillinger 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Recently he and I have been collaborating on a song contest launch for rappers and singers and have been relying on SMS text messaging for a huge chunk of our revenue.

One strategy we tried out before we launched was using an early-access waitlist to build excitement for our audience.

We let everyone know that they had about a week to get early access, and we did that by sending out a few texts and emails.

Within the first day of opening access, we made over $50,000. Could you believe that?

I attribute a lot of that success to SMS and don't think we could've gotten anywhere close with email alone.

That's because with email, open rates on average are actually pretty low and most people don't read the emails that come into their inboxes.

Yes, emails are still effective and will continue to be for the foreseeable future, but only 20% of people will actually read your emails if you're lucky.

(Personally, I know many people who don't even have their email notifications on and/or have "junk" email addresses that they never check.)

On the other hand, +90% of text messages that are sent are actually read. One of the reasons for that is because people are literally texting all the time - for many, it's their primary form of communication.

When someone sees a text message, there's also a good chance that person is already in their messaging app before the notification pops up - not to mention texts are usually way shorter and take much less time to read than email.

That being said - I personally think SMS is the way forward for entrepreneurial music producers and beat makers.

Wouldn't you agree?

Additional Resources:

--

SUBSCRIBE to our YouTube:

http://bit.ly/MidiMoneyYT

--

Please subscribe, rate, and review our podcast. Thank you for your support!

  continue reading

45集单集

Artwork
icon分享
 
Manage episode 317642171 series 2886156
内容由Midi Money and Gabe Schillinger提供。所有播客内容(包括剧集、图形和播客描述)均由 Midi Money and Gabe Schillinger 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Recently he and I have been collaborating on a song contest launch for rappers and singers and have been relying on SMS text messaging for a huge chunk of our revenue.

One strategy we tried out before we launched was using an early-access waitlist to build excitement for our audience.

We let everyone know that they had about a week to get early access, and we did that by sending out a few texts and emails.

Within the first day of opening access, we made over $50,000. Could you believe that?

I attribute a lot of that success to SMS and don't think we could've gotten anywhere close with email alone.

That's because with email, open rates on average are actually pretty low and most people don't read the emails that come into their inboxes.

Yes, emails are still effective and will continue to be for the foreseeable future, but only 20% of people will actually read your emails if you're lucky.

(Personally, I know many people who don't even have their email notifications on and/or have "junk" email addresses that they never check.)

On the other hand, +90% of text messages that are sent are actually read. One of the reasons for that is because people are literally texting all the time - for many, it's their primary form of communication.

When someone sees a text message, there's also a good chance that person is already in their messaging app before the notification pops up - not to mention texts are usually way shorter and take much less time to read than email.

That being said - I personally think SMS is the way forward for entrepreneurial music producers and beat makers.

Wouldn't you agree?

Additional Resources:

--

SUBSCRIBE to our YouTube:

http://bit.ly/MidiMoneyYT

--

Please subscribe, rate, and review our podcast. Thank you for your support!

  continue reading

45集单集

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