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Facts vs Feelings: Why People Buy
Manage episode 358424241 series 3376027
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Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings showdown where (sorry facts) only one matters to your marketing.
We will cover the 3 problems your business can solve for your customer, and the 1 problem that is most important for your marketing, including:
- External Problem
- Internal Problem
- Philosophical Problem
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