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🎙️ Episode 306 | Emotional Engineering and the Digital Future: A CXO’s Guide
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In this episode of the Millennium Live Podcast, we sit down with Ravi Teja, CEO of Robosoft, to explore the pressing business challenges facing CXOs today. From navigating the complexities of IT solutions to the ever-evolving landscape of marketing, Ravi shares insights on how digital experiences are shaping the future of business strategy.
We dive deep into the concept of emotion engineering—a term Robosoft uses to describe how technology can trigger emotional responses in consumers. Ravi explains how emotions influence our purchasing decisions, and how businesses can leverage technology to craft more personalized and emotionally resonant experiences.
We also discuss the importance of asking the “why” behind a business, and how Robosoft’s mission to “Simplify Lives” plays a crucial role in their approach to creating impactful digital solutions.
Finally, Ravi offers practical advice for CXOs looking to build a future-proof digital roadmap. From identifying key challenges to incorporating empathy-driven tech, this episode provides valuable takeaways for any executive looking to stay ahead in a rapidly changing business landscape.
Key Takeaways:
The most pressing challenges for CXOs in IT and marketing
The power of emotion engineering in consumer decision-making
How technology can enhance emotional engagement in digital experiences
Why the “why” behind your business is critical to long-term success
Expert advice for building a digital roadmap that delivers results
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