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13. Why You Need to Build an Inclusive and Empowered Brand with Crystal Whiteaker
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内容由Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs提供。所有播客内容（包括剧集、图形和播客描述）均由 Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Is your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I’m bringing in Crystal Whiteaker, your go-to inclusive branding expert. Crystal shares how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers that reflect your core values to attract aligned clients.
In today’s episode we cover:
- What exactly is Inclusive Branding (and what it’s not!)
- How Inclusive Branding can transform your business in clearly communicating your core values to create engaging content to inspire and connect with your ideal clients
- How to get unstuck on saying or doing the wrong things when it comes to your messaging
- Importance of being open to making mistakes, accepting them, and receiving constructive feedback as a business owner
- Establishing and narrowing down on your brand values to make strategic and aligned decisions for your business
- Tips on how to keep your clients aligned with your vision, mission, and brand statement
- Steps you can take to help you develop a clear, concise brand message that is authentic and true to who you are
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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