15. Content Marketing Strategies to Attract and Convert Dream Clients with Christine McShane

Mind-Reading Marketing with Isabel Kateman

What should you do when your content isn’t converting? Content Marketing isn’t just about your website’s blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it’s all about relationship building to attract your dream clients.

Today, I’m bringing in a Content Marketing Strategist, Christine McShane who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones) and creating content that is authentic to who you are.

In today’s episode we cover:

- What is organic content marketing

- How you can use content marketing to cut down your time so you can pre-qualify the right people that align with who you are

- The three core elements to help you identify who your brand is

- Building your email list through effective lead magnets

- How to write clickable newsletters to get your audience to take action and the frequency it should be released

- How much free value should you really be giving away

- What you should be including in your nurture series and how long it should be

- Ways to repurpose your content that connects and converts

- Tips to write compelling, inviting and engaging copy and what to do when you get writer’s block

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to https://stripeddogcreative.com/podcast