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Building a creative community with patience, persistence and purpose - Katy Cowan (Creative Boom)
Manage episode 462055086 series 3548657
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"I had this kind of crazy idea that if you have a passion, a creative passion, that's a hobby, you feel dirty if you turned it into something that made money." - Katy Cowan
A candid conversation with Katy Cowan, founder of Creative Boom, about her 15-year journey building one of the creative industry's most respected platforms. From her early days in journalism to running a PR agency, Katy shares how she transformed a passion project into a thriving digital magazine that champions creatives worldwide.
Her story illustrates the power of authentic long-term commitment, showing how a simple WordPress site grew into a global creative platform working with brands like Meta and Microsoft. What began as a desire to help creatives who weren't getting noticed has evolved into an influential voice in the creative industry while staying true to its original mission.
Key Takeaways:
- Success often requires extraordinary patience - Creative Boom didn't make money for its first 5-6 years
- Sometimes scaling down rather than up can lead to greater fulfillment and success
- Building a trusted platform takes time - Creative Boom's growth from chaos to structure took over a decade
- True leadership can emerge from simply following your passions and interests
- It's okay to grow and evolve your business model over time rather than getting it right immediately
- Creating a warm, welcoming space in the digital world requires intentional curation and clear values
- Personal growth and business growth are often intertwined - being willing to change and adapt is crucial
Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business
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Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Signed books https://novemberuniverse.co.uk
Lux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)
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