The Architect of History's Most Viral Political Campaign: Brad Parscale

Mirrors and Windows with Katrina Campins

In this episode of Mirrors and Windows with Katrina Campins, we dive into the story of Brad Parscale, the digital mastermind behind one of the most unconventional political campaigns in U.S. history. We explore the strategy behind creating a campaign—and a movement—that goes viral, shifting culture, and shaping the most successful digital campaign ever. Brad shares his rise from relative obscurity to revolutionizing American politics with innovative data strategies for Donald Trump, as well as the intense pressures and public scrutiny he faced along the way.
He goes into great detail about how Facebook was strategically used to target voters, leveraging its platform in groundbreaking ways to reshape the political landscape. With access to vast amounts of data, Brad reveals where this information suggests we are headed as a society—both politically and culturally. He also highlights how the rebirth of faith is emerging as a powerful force in shaping our world. Much of this strategy, Brad explains, can be applied to growing your own business—proving that the principles behind viral movements are not just political but also incredibly effective for entrepreneurs.
This candid conversation also covers his work on the Trump campaign, his experiences with media misrepresentations, and how his personal journey—shaped by faith and adversity—transformed him.
Brad also discusses the future of Hollywood, including how Sound of Freedom has impacted the industry and our culture, and offers his insights into what lies ahead for the entertainment world.
Brad reflects on how he forever changed the landscape of political campaigning, offering valuable insights that can be applied to both business and entertainment, and gives a glimpse into the shifting tides of both politics, Hollywood and our culture.
00:52 A Moment of Crisis
04:21 Entering the Political Arena
10:38 The Trump Campaign's Digital Strategy
12:33 The Power of Social Media
27:13 Personal Reflections and Faith
30:19 Finding Peace Through Structure
33:45 Lessons from Faith
38:10 The Impact of 'Sound of Freedom'
51:02 The Role of Data in Understanding America
56:43 Concluding Thoughts
There is so, so, SO much discussed in this episode—it’s impossible to outline it all here, but trust me, you won’t want to miss it!
#MirrorsAndWindows #BradParscale #DigitalCampaigns #PoliticalStrategy #FacebookAds #DataDriven #ViralMovements #BusinessStrategy #SoundOfFreedom #HollywoodFuture #FaithAndCulture #TrumpCampaign #MediaRepresentation #Entrepreneurship #ShiftingCulture #FaithRebirth #donaldtrump

With Gratitude, Respect + Love,
Katrina Campins
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