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内容由Modrn Business Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 Modrn Business Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Zack catches up Franchise Update Media’s EVP & Chief Content Officer, Diane Phibbs. We dive deep into all things franchise marketing and franchise development; covering trends that have evolved the space for better (and for worse). Additionally, we get into how to take the data the Annual Franchise Marketing Report & Annual Franchise Development Report and make it actionable, how technology has helped in implementing these changes and how managing up has allowed brands to become more nimble.
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454集单集
2024 Trends In Consumer & Franchise Marketing With Diane Phibbs, EVP & CCO of Franchise Update Media
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Manage episode 431819707 series 1941161
内容由Modrn Business Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 Modrn Business Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Zack catches up Franchise Update Media’s EVP & Chief Content Officer, Diane Phibbs. We dive deep into all things franchise marketing and franchise development; covering trends that have evolved the space for better (and for worse). Additionally, we get into how to take the data the Annual Franchise Marketing Report & Annual Franchise Development Report and make it actionable, how technology has helped in implementing these changes and how managing up has allowed brands to become more nimble.
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454集单集
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